BOTERRO COLLECTION / CLIENT-BERNSTEIN DISPLAY / NYC
Retail Design, Visual Merchandising, Store Design
and Conceptual Design Development


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Affiliate Member /
American Institute of Architecture (AIA)
Member /
National Retail Federation (NRF)

The Boterro Collection was inspired by the prolific Colombian painter Fernando Botero. HD had a connection to the idea of using over-scaled forms in its application to these dimensional pieces within the collection.  There is much beauty conveyed when typical expectations are shocked by the unexpected.proportions.  We used over-sized scale within our design language with the intention to impose  each pieces presence on the viewer as opposed to the viewer seeing each piece on his or her own will.

HD designed ottoman, table and a suit form with base picking up details of the table and ottoman.  They all possessed extreme features..








































































































































































































































 
 http://hybridiadesign.com/doc/06-Screenplay.m4a
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