SALADS AND THINGS ORGANICS / ARLINGTON VA / Retail Design, Visual Merchandising, Store Design and Conceptual Design Development
Please scroll down to view additional information Affiliate Member American Institute of America (AIA) Member National Retail Federation (NRF)
Salads and Things Organics was a project geared for franchising. An 18 year successful restaurant owner wanted to introduce another type of food service to the Arlington neighborhood. Their first and currently existing restaurant became renowned for their middle eastern kabob foods and other ethnic dishes.
Their objectives were to hit the total opposite end of the spectrum with a basic but GREEN solution to food. The reason the above information is relevant is that challenges in design come from the Clients desire to do something different. Different in that it was something in which they had never been involved. Along with this there were challenges in this particular case because the Client wanted to utilize a space which was part of the existing kabob restaurant. That space was a 15' wide by 45' long interior, which started from a main street front and worked its way back towards their other original restaurant. These two restaurant interiors met back to back within the interior.
The space that was to become this new Organic Food restaurant had nothing to offer other than space itself. Hybridia Design reviewed details with its Client to understand what their direction and objectives would be. Once this was completed, HD developed a plan that would not only provide an appropriate environment for their operation, but to make the space appear much larger than it was.
HD determined using curved shapes, adding a lighting component and applying the right colors would open the space and make it an inviting and productive place for it's customers.
Everything from the interior counters, perimeter walls fixtures, lighting, flooring, photographic artwork, logos, seating and exterior design were designed by HD. We developed all spec drawings for the millworker to fabricate these interior components and also designed the exterior and interior signage for fabricaiton.
HD maximized a space that had many disadvantages and made it a hot little spot where people felt welcomed and could enjoy their time while dining.
Washington Post covered a story about this Organic restaurant which became another neighborhood hotspot.
These four images above are of the interior space before Hybridia Design's new concept was installed. this was a long narrow space 15 feet wide and 45' long. The space was extremely dark as you moved to the rear. Ceilings had exposed ducts and numerous electrical wires and pipes.
These challenges created many limitations for creating a logical traffic patterns. We solved the problem by using lots of curves and radius details on counter units. We also designed the floor pattern in white stripes on a diagonal, which would further drive your eye into the space without feeling closed in. Lighting was integrated into the curved faces of each counter and washed the floor with a blanket of light. This again reinforced our intention to open up the space as much as possible.
Above is a view looking from exterior of store looking into the cafe area back dropped by the food bar.
Logo above was designed by Hybridia Design as well as the photographic images below which served as artwork throughout Salads and Things space. The above graphic was also used and fabricated in neon for use in the exterior store signage.