National Retail Federation is the worlds largest international Retail Organization. NRF serves practically every major retailer around the world with their ability to provide information, retail trends, industry paradigm shifts and a wealth of things that help retailers stay ahead of the curve. They also lobby on Capitol Hill on major issues that affect retail businesses. Tracy Mullin is President and CEO for NRF with whom Richard Russo / Hybridia Design has worked over the past 6 years. We are proud to have formed the relationship we have with NRF and continue to be their touchstone on Retails Future Concepts.